Vallmar's 20 Step New Product Design Process

1. The new product idea is sketched, sculpted or modeled in 3D CAD. New product is evaluated for manufacturing feasibility, and patentability.
2. A product launch plan has been prepared covering all activities to be performed by Engineering, Manufacturing, Marketing, Sales, Product Support, and Field Service.
3. Product performance evaluated through testing and qualification.
4. Market receptivity evaluated by key customer feedback, focus groups, test markets prior to launch.
5. Final packaging has been redesigned and ordered.
6. Sales channels have been identified and established.
7. Product forecasts updated based on market feedback and analysis.
8. Product launch plan based on forecast of market demand.
9. All product documentation has been completed and finalized.
10. Required process instructions are completed (e.g., work instructions, CNC programs, manning plans, etc.).
11. Production processes are developed initially using prototype production line and later using actual production lines.
12. The product and the production process have been validated and all regulatory approvals and/or certifications have been obtained.
13. The product and demand forecast data has been established. Needed materials are on-order or in stock.
14. Engineering, Purchasing, Manufacturing and Sub-Contracting personnel stand ready to address any issues that arise.
15. End user documentation, operating manuals and maintenance instructions have been completed.
16. Advertising, product brochures, marketing materials, press releases, and web-site pages have been prepared and are ready to distributed at the appropriate time.
17. Sales, service and support personnel have been trained.
18. A final Production Readiness Review confirms that all preparations have been completed and the product is ready to launch.
19. The distribution pipeline is filled with the appropriate level of product.
20. The new product launched when service, sales and distribution channels are ready.